The OnePlus brief focused on creating controlled motion blur and dynamic light streaks while keeping the product razor-sharp and fully print-ready. This required precise control of shutter speed, strobe timing, and continuous lighting—every effect was captured in-camera and only fine-tuned in post-production.
Shot over five days with six celebrated personalities from different fields, the challenge was to maintain a consistent lighting system while creating distinctly different visual identities shaped by each individual’s energy and persona.
A technically demanding yet creatively rewarding project, executed in close collaboration with the outstanding production team at Kameron – Helsinki, resulting in a seamless, focused, and high-energy working environment throughout the shoot.
Jasprit Bumrah
