Heumn x Shreyas Iyer
A collaboration between a homegrown Indian unisex label, Heumn, and Indian cricketer Shreyas Iyer.
The brand’s vision was rooted in minimalism, keeping it raw, personal, and real. No elaborate setups, no performative styling. Just Shreyas, at home, as he is. We captured him in his natural rhythm: sipping coffee, preparing a smoothie, shuffling cards, lying in bed. In one frame, he sits quietly beside his cricket kit, a subtle nod to the world he comes from.
The focus was on authenticity over artifice, allowing the clothes and space to reflect a quiet confidence.
It was a pleasure to bring this vision to life — stripped-back, Heumn, and honest.
