Inizio Jewellery
Lab-Grown Diamond Campaign
Inizio was launching their new line of lab-grown diamond jewellery with a clear brief , create a variety of looks that show how the pieces can work across aesthetics, moods, and occasions.
They approached me to build a moodboard that could shape the visual direction. We aligned on a versatile, striking look and brought it to life through a wide range of setups.
From dark, minimal backdrops where the diamonds stood out with clarity, to softer shots with floral elements hinting at festive wear. We also explored more stylised fashion setups, where the model’s face remained hidden, but the attitude came through in the edgy styling.
A diverse visual bank elegant, sharp, and true to Inizio’s vision.
