Evolucion – Launch Campaign
Product + Lifestyle | Athleisure
Evolucion was gearing up to launch their new athleisure line and approached me to create visuals that would cover both sides of their rollout, clean, detailed e-commerce images for product listings and a campaign-style shoot to establish brand identity.
The initial brief focused on movement, comfort, and versatility while staying true to the functionality of the pieces. We shot clean product imagery with neutral backdrops to highlight the design and fit, ensuring the brand had everything it needed for digital platforms and marketplaces.
Beyond that, I proposed we explore the lifestyle side of athleisure because today, it’s not just about what you wear to work out. It’s how people travel, run errands, hang out, and move through their day. Athleisure has become a visual language of ease and confidence, and the brand had space to reflect that.
We tested that idea through a series of stylised shots, capturing the model in dynamic and everyday moments. Subtle movement, urban backdrops, relaxed energy nothing over-staged, just moments that felt lived-in and real.
The final result was a balanced bank of images that served both commercial and creative needs sharp product visuals and brand-forward storytelling that positioned Evolucion as more than just performance wear. It’s a lifestyle.
